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Brita has teamed up with Preserve, a leading maker of 100 percent recycled household consumer goods, to collect and recycle Brita pitcher filters. Preserve’s Gimme 5 Program will transform the plastic from these filters into new Preserve products.

How to Participate:

1. Dry the filter by shaking off excess water and setting it in a dry place for at least three days.
2. Wrap the filter in a plastic grocery bag, and then pack it in a box. (Boxes and bags will be recycled.) If possible, please send multiple filters at a time.
3. Mail filters via ground shipping to:

Brita Recycling Program
P.O. Box 146
Oakville, ON
L6J 5A2

*Packages must be sent by prepaid postage. No postage collect will be accepted.

A Second Life for Brita® Filters

Brita will collect the used filters received from Canadian consumers and ship large batches to Preserve for recycling up to two times a year.

Preserve will recycle the Brita plastic pitcher filter casings received into Preserve’s eco-friendly, 100 percent recycled products such as toothbrushes, cups and cutting boards. All Preserve plastic products are also recyclable, giving Brita® filter materials a third life. The filter ingredients—activated carbon for creating great-tasting water and ion exchange resin that reduces mercury, copper, cadmium and zinc that might be found in tap water*—will be regenerated for alternative use or converted into energy. Brita worked with a third-party organization called Unisfera to develop a transportation scenario for the recycling program, which was incorporated into a lifecycle assessment developed by Preserve. It was determined that the benefits of keeping Brita filters out of landfills and making them into Preserve products outweigh the impact of shipping them for recycling through this program.

What Does it Mean to "Gimme 5"?

Preserve’s Gimme 5 Program offers an environmentally friendly recycling infrastructure for No. 5 polypropylene plastic. No. 5 plastic is used in a wide range of products such as food storage containers and yogurt containers, and is a primary material in Brita pitcher filters. However, No. 5 plastic is not accepted for recycling by most municipal collection programs. The Preserve Gimme 5 Program provides consumers a way to return No. 5 plastics for recycling.

Learn More about Preserve® Products

Visit www.preserveproducts.com to find out more about the complete family of Preserve products and the Preserve Gimme 5 Program. As a Brita consumer, you can also take advantage of a special 15% discount on Preserve products when you buy them online at www.preserveproducts.com. Simply enter the code "Brita" at checkout.